Sell Your Art at an Open Studio Event
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Sell Your Art at an Open Studio Event
Have you ever held an open studio event to sell your art? If not, you may want to try it. People ask me all the time how to sell art. It’s complicated and harder to do every year - because now everyone is an “artist.” One way to help increase your art sales is to hold an open studio event.
I have mine each spring in my studio. If you don’t have a formal studio, then maybe you could have it on your lawn. I know an artist who doesn’t have a formal studio so she hangs the art all over her house. I’m not sure it matters how you do it, only that you do it.
Determine when you’re going to host it and set the date in stone. Design and order postcards to mail to existing customers and any potential new customers. If this is your first one and you don’t have a track record of sales, then invite your friends and ask each one to bring a friend. When they arrive, ask the friends of friends for their contact information so that you can add them to your mailing list for future events.
One of the positives of an open studio event is that you aren’t competing with any other artists - customers can focus fully on your work. Don’t be afraid to provide special deals for your attendees. They may need incentive to attend. I always provide special prices and deals that folks can’t get anywhere else. This year, for example, I had several Super Sale Racks with older paintings at significantly reduced prices which was a huge success. The paintings got homes with folks who love them, I received some income and I freed up some storage space - wins all around.
An open studio event is a great way to add to your annual art sales. If you aren’t currently hosting one, maybe you should.
If you'd like to learn about abstract painting and making your own authentic work, then please join me for a painting workshop: (You can view a list of workshops HERE)
May 25, 2021 Interactive (Zoom) Mini-Workshop: Bigger, faster, Fresher, Looser Abstract Painting, 6 hours. Click Here for Registration and Information
May 27, 2021 Interactive (Zoom) Mini-Workshop: Abstracting the Landscape, 6 hrs. Click Here for Registration and Information.
June 9-11, 2021 David M. Kessler Fine Art Studio, Winston-Salem, NC. This is a Studio Workshop in Abstract Painting. Click Here for Information and Registration.
August 4-6, 2021 David M. Kessler Fine Art Studio, Winston-Salem, NC. This is a Studio Workshop in Abstract Painting. Click Here for Information and Registration.
August 22-26, 2021 “Abstracting the Landscape”, Glastonbury, CT. Click Here for Registration and Information.
As always, thanks for your support!
David
NEW! Interactive (Zoom) Mini Workshops
I have just added 6 new Interactive Mini Workshops (on the Zoom platform) to my website. Most are 3 to 6 hours long and are a great opportunity for learning a lot in a short amount of time. You’ll be online and onscreen with me as I instruct, demonstrate, paint, and critique your work.
Simple Color System Colorwheel
If you have seen my videos on YouTube or taken one of my workshops, you have seen me use my Simple Color System Colorwheel. My Simple Color System is easy to use and assures that the color in your paintings will be harmonious. Proudly made in North Carolina.
You can purchase the Colorwheel HERE.
ALL ABOUT COLOR is a great online course that will show you a straightforward, no nonsense, clear and easily understandable approach to using harmonious color in your paintings. Now On Sale for $50 Off!
Abstract Painting Academy is an online workshop experience specifically designed to teach you how to paint Abstract Paintings (like only you can!), Loosen Up your painting style, and use Design Fundamentals to give your paintings Dynamic Visual Impact. You get David’s personal attention and feedback on all of your work during the course. Now On Sale for $100 Off!
Click Here to Find Out More
The Painting Insider (formerly Abstract Painting Insider) now has a new format and is not abstract painting specific. Weekly lessons provide an abundance of information to painters at any level. I have poured information about everything I have learned about painting over the last 30 years into one course!
